Newell Brands

A History of Growth and Transformation

About Us

From humble beginnings as a manufacturer of curtain rods, to a present-day portfolio of leading Brands That Matter™, Newell Brands is a company that touches millions of people where they work, where they live and where they play.

Every day, Newell Brands delights consumers around the globe with brands such as Sharpie®, Paper Mate®, DYMO®, EXPO®, Waterman®, Parker®, Rolodex®, IRWIN®, LENOX®, BernzOmatic®, Rubbermaid®, Graco®, Calphalon® and Goody®. The dedication of 23,500 employees to customer service, innovation and understanding the needs of consumers has enabled Newell Brands to deliver consistent growth and superior results over a 100+ year history.

About Us


Newell Manufacturing Company, Inc., a manufacturer of curtain rods, founded in Ogdensburg, NY.


The F.W. Woolworth chain became the first customer for Newell™’s bronze-plated curtain rods, making them the first Newell products to be distributed nationally. This marked the beginning of the focus on volume purchasers.


The Newell Companies, including Western Newell, Newell Window Furnishings, and Newell Manufacturing, are consolidated into a single corporation headquartered in Freeport, Illinois.


Daniel C. Ferguson named president and develops a growth-by-acquisition strategy based on the intention to build a strong, multi-product company.


Newell goes public.


Acquisition of EZ Paintr Corp., the world's largest maker of paint applicators.


The company is listed on the New York Stock Exchange with the ticker symbol NWL.


Acquisition of propane hand-torch maker BernzOmatic of Medina, New York.


Acquisition of the Mirro Corporation, a cookware maker.


In the largest purchase by the company up to that time, Newell acquired the Anchor Hocking Corporation, including Amerock, a manufacturer of cabinet hardware and window components.


Acquisition of Sanford, a leading manufacturer and marketer of writing instruments, including the Sharpie, Sanford and Expo user brands. The same year they acquired Intercraft, a leading picture frame manufacturer.


Acquisition of Levolor, a leading manufacturer and marketer of window treatments. Additionally, they acquired Goody hair care accessories and LeeRowan closet organization products.


Newell became the world's largest manufacturer of picture frames, framed art and photo albums after acquiring Holson Burnes.


Acquisition of Kirsch, a leader in branded drapery hardware and custom window coverings.


Acquisition of Calphalon Corporation, a manufacturer of gourmet cookware marketed primarily to upscale retailers and department stores.


Acquisition of Rubbermaid, a leading manufacturer of high-quality, innovative products, including the Rubbermaid and Graco brands.


Acquisition of Gillette's stationery products business, including the Paper Mate, Parker, Waterman and Liquid Paper user brands.


Acquisition of American Tool Companies, adding the powerful brands of Irwin, Vise-Grip and Quick-Grip to the portfolio.


Acquisition of American Saw & Mfg. Co., a leading manufacturer of linear edge power tool accessories, hand tools and band saw blades marketed under the Lenox brand.


Acquisition of DYMO, a global leader in designing, manufacturing and marketing on-demand labelling solutions, to further strengthen the company's office products portfolio and enter the office technology segment.


Under new leadership, the company embraces a consumer-centric focus--including the addition of "Brands That Matter™" to the corporate logo. Newell Brands optimized the portfolio with the divestiture of Little Tikes and Home Decor Europe businesses, and announced a major replatforming of the operations in Europe, Africa and the Middle East to leverage the growth opportunities of this important region. Additionally, the company began focusing on three strategic transformations: building consumer-meaningful brands, restructuring the supply base and leveraging "One Newell Brands."


The company continued its acquisition strategy, adding Technical Concepts, a leader in the away-from-home restroom market and Aprica Kassai, a Japanese maker of strollers, car seats and other children's products to its portfolio of global brands.
Newell Brands's new global headquarters building opened in Atlanta in the summer of 2008 – consolidating numerous brands and functions under one roof, enabling greater collaboration and a common culture.


Michael B. Polk joined Newell Brands in July as president and CEO. With a proven record of growing global brands, driving change, and delivering superior financial performance at leading consumer products organizations, he is building on Newell Brands’s successful transformation to accelerate global growth. He has been a member of the company’s Board of Directors since 2009.


Newell Brands implemented the Growth Game Plan, a new multi-year corporate strategy to accelerate into a bigger, faster growing, more global and more profitable company. We are driving the Growth Game Plan into action through a brand-led strategy, a commitment to superior products and differentiated high-impact innovation, supported by an executional powerhouse on the ground in countries around the world.

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